Ferrari Unveils Its First Electric Vehicle Amid Mixed Reactions

The famous Italian sports car maker Ferrari recently revealed its very first fully electric vehicle, named the Luce. This brand-new model costs around 550,000 euros and can accelerate from zero to 100 kilometers per hour in just 2.5 seconds. A former Apple design ｅxecutive helped create its unique style, which features four doors and five seats. This is a major change because the company usually makes low, two-door gasoline cars. The launch took place in Rome, marking a historic shift toward modern electric technology for the luxury brand.

However, the new design immediately divided car fans and caused the company's stock price to ｄrop by eight percent. Many traditional fans feel that a roomy family vehicle does not match the company's famous racing heritage. Despite the mixed reactions, corporate leaders plan to target new buyers who want practical luxury. Benedetto Vigna, the company's chief ｅxecutive, said, "We are convinced that a company demonstrates leadership when it has the courage to dare." The real-world takeaway is that moving to electric power can require historic companies to completely change their traditional designs.

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sports car / electric vehicle / model / accelerate / design ｅxecutive / unique style / major change / luxury brand / stock price / ｄrop / traditional fans / racing heritage / mixed reactions / corporate leaders / target / buyers / chief ｅxecutive / courage

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Discussion

1) According to the article, why are some traditional car fans unhappy with the new Ferrari Luce?

2) What is your favorite type of car, and what do you like most about its design?

3) How often do you see electric or hybrid vehicles traveling on the roads in your town?

4) If you had enough money to buy any luxury item, what would you choose to purchase?

5) Do you think it is important for older companies to change their products to protect the environment?

6) How do you usually react when a brand or a product you love completely changes its appearance?

7) In your opinion, what are the most important features to look for when choosing a new vehicle?

8) What is the starting price of the new electric car mentioned in the text?